Case Study 6th and 7th Annual Deighton Cup


Deighton Cup

There are hundreds, if not thousands of ticketing companies on the market - but there are only a few dozen that can handle large numbers of guests (both for the onsale, and also for the onsite scanning system). Of those two dozen, we were identified as the only one capable of delivering additional features that Deighton Cup needed to deliver the experience they wanted. They found other ecommerce type store solutions with some of the advanced product control features - like bundling - but none of the ticketing solutions could do it, for an affordable rate.


400+
Presold Lunches
Easy addon option during ticket purchase.
1,500+
Attendees
3
Experiences
Concourse GA, Marquee VIP, and Cocktail Jockey.

About

The Deighton Cup is an annual event in its 8th year at the Hastings Racecourse in Vancouver, BC. Over 1,000 guests arrive in track attire to enjoy fine cocktails, place their bets, and show off their outfit. Learn more about the event at http://deightoncup.com

Challenge

Most of the Deighton Cup's needs were for a simple, reliable, and scalable online event ticketing solution. All ticketing solutions can usually handle up to a few hundred guests without issue, but its when you get up to and over 1,000 guests that the competitive options become sparse. Guest Manager has a track record of delivering effective online ticketing and barcode scanning solutions to events of over 20,000 tickets.

VIP tables and packages, corporate bulk ticket bookings, ticket holds, importing external paper ticket barcodes, and others were additional needs.

Solution

The solution for Deighton Cup was very similar to what we did for Packwood Grand It consisted of:


Onsite Barcode Scanners

Point of sale, name lookups, box office, ticket scanning, and more, all in one easy to use iOS App.


GA to VIP Ticket Upgrades

Whether the guest upgraded themself during checkout, after purchase, or had us do it in the backend - it was very seamless. With the original credit card stored on file, we could easily charge the difference without issuing refunds.

Custom Built Event Page

The client wanted to feature the events 3 different experiences: General Admission Concourse, Marquee VIP, and the Cocktail Jockey Mixology Competition. Each of these experiences were in different areas of the racetrack - so it was important that the ticketing page had a "Choose your experience" type feel.

Comps

Media, sponsors, guestlist, friends, and family are a massive headache for any event organizer. With Guest Manager, the client was able to automate much of the logistics of ensuring that every guest had a barcoded ticket just like the regular attendees. Attendees could visit a special link to request free tickets, which were then reviewed and approved by the organizer.

VIP Tables & Packages

There were about a dozen VIP packages - tables - that included 8 tickets. Using our bundling feature, they were able to sell a flat rate package, which, when sold, generated and issued 8 tickets to the buyer. The buyer could then distribute the tickets via email transfer, or simply bring them all and arrive together.

Lunch Addon

After selecting tickets and proceeding to checkout, the guest could add lunch to their order in one click. The lunch would be put on their ticket, and our onsite scanners were configured to separately scan for entry and lunch redemption.

Email Marketing Forms

Deighton Cup is a year-round project. They need to constantly generate interest and build their marketing list. By integrating our forms widget, they can collect names and emails into a single central database for easy email campaigning or list segmentation and exports.

Onsite Support

Events are stressful. Last thing the organizer needs is for something to go wrong at registration. For a special rate, we send our manager onsite who personally delivers pre-configured scanners, offers training, supervises the staff, and makes corrections as necessary.

Custom Service Fees

In addition to the service fee collected by us, the client wanted to collect an additional fee in order to cover certain costs.

Corporate Grandstand Ticket Packages

The Grandstand package included 30 GA tickets. The buyer of the package could login after purchase and easily begin transferring the tickets to his guests, who then receive their own barcode.